A Critical Analysis of E-Market Adoption in Australian Small and Medium Sized Enterprises
نویسندگان
چکیده
This paper presents a critical analysis of the adoption of e-market in Australian Small and Medium Sized Enterprises (SMEs) within the technology-organization-environment framework. Through surveying nine hundreds SMEs in Australia and the consequent analysis of the survey data, the paper shows that the level of adoption of e-market in Australian SMEs is still low with the dominant trend of adoption focusing on building their own e-markets. It reveals that there is a positive relationship between top management support, organization readiness, external pressure and perceived indirect benefits and adoption of e-market in SMEs. The study further finds out that top management support, trading partner trust and organization readiness are the critical factors for SMEs who are ready to adopt e-market for their e-business.
منابع مشابه
An Empirical Investigation of the Critical Determinants for the Adoption of E-Market in Australian Small-and-Medium Sized Enterprises
This paper presents an empirical investigation of the critical determinants for the adoption of e-market in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. A conceptual model is proposed for better understanding the adoption of e-market in Australian SMEs. Structural equation modelling is used for testing and validating the co...
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